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FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION

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The mission of FLWCTMA is to promote economic development in Chemung, Steuben, Schuyler, and Yates Counties in the State of New York, and to improve the quality of life in those counties, by supporting and improving the tourism industry.  The mission is achieved by a regional tourism marketing campaign supported by both the private and public sectors.

Finger Lakes Wine Country Tourism Marketing Association (FLWCTMA) is a 501(c) 6 organization incorporated in the State of New York.  The association is lead by president and CEO, Morgen McLaughlin and the association's staff of three full-time employees.  Morgen reports monthly to the association's seventeen member board of directors. FLWCTMA represents every tourism business within Chemung, Steuben, Schuyler, and Yaties Counties through the annual funding from these four counties.  The public money is matched dollar to dollar yearly through an economic development contribution by Corning Enterprises.  The remaining funding comes from individual private tourism sector organizations and businesses within the Finger Lakes region.  Additional revenues are generated through cooperative advertising programs.  FLWCTMA works in full partnership with its four funding county partners.

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Finger Lakes Wine Alliance
Finger Lakes Wine Country Tourism Marketing Assoc.
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